AHG Auto Service » Make » Dodge » What is the old Dodge logo called?

What is the old Dodge logo called?

Old Dodge Logo
The old Dodge logo used from 1962 to 1981 was called Fratzog. This name has no specific meaning and was randomly coined by a Dodge designer. The logo itself featured three arrowhead shapes coming together to form a three-pointed star.
The Dodge logo has undergone several changes over the years, and the company has used various symbols and emblems to represent its brand. The Dodge family crest was used between 1941-1957, and the Forward Look logo, designed by Virgil Exner, was used from 1955 to 1962. The Dodge logo has a rich history, with each emblem reflecting different aspects of the company’s identity and values.
Despite the changes in the Dodge logo over time, the Ram symbol has remained associated with the Dodge brand. The ram’s head logo continues to be recognized as a symbol of strength, power, and ruggedness, qualities that are often associated with both Dodge and Ram vehicles.

However, what you might not know is that the concept goes back to the earliest days of the founding of Dodge as a brand. True to the name, the Ram logo was inspired by a charging ram, or a bighorn male sheep, which is often seen as imposing, unstoppable, or dominant.

What is the Dodge Bros symbol?

The original Dodge was a circle, with two interlocking triangles forming a six-pointed star in the middle; an interlocked “DB” was at the center of the star, and the words “Dodge Brothers Motor Vehicles” encircled the outside edge.

What did Dodge used to be called?

Founded as the Dodge Brothers Company machine shop by brothers Horace Elgin Dodge and John Francis Dodge in the early 1900s, Dodge was originally a supplier of parts and assemblies to Detroit-based automakers like Ford.

However, what you might not know is that the concept goes back to the earliest days of the founding of Dodge as a brand. True to the name, the Ram logo was inspired by a charging ram, or a bighorn male sheep, which is often seen as imposing, unstoppable, or dominant.

Why is Ram not called Dodge anymore?

Are Dodge and Ram the Same Thing? In 2009, the Chrysler Group restructured the Dodge brand. Cars and minivans went under the Dodge nameplate, while its trucks, the Dodge Ram and Dodge Dakota, became Ram trucks. Since the 2010 model year, Ram has been a separate part of the same company that focuses solely on trucks.

What does the Dodge Fratzog logo mean?

The name of the new logo is a throwback to “Fratzog”, a completely made-up word with a short history behind it but will be used to define Dodge in the coming years when it introduces the first all-electric Dodge muscle car. So, the word, “Fratzog”, was a word made up by a designer and initially made popular by Dodge.

When Dodge first started over 110 years ago, the logo certainly didn’t resemble the emblem we see today. The symbol was essentially two interlocking triangles that combined to make a six-pointed star. This was surrounded by a circle, with the name “Dodge Brothers Motor Vehicles” surrounding the edge.

And it’s got badges on each fender. And then inside it has embroidered bees on each seat as well as a badge on the dashboard. And at the back the graphics include the logo in the stripes.

2010-Present. Dodge changed its logo when Ram Trucks debuted as a separate brand in 2009, with its own logo in 2010 using a combination of red and silver colors. The primary Dodge logo changed to a silvery font associated with the brand since almost the beginning.

Dodge is positioned as Chrysler’s sport, youth-oriented brand, according to the Auburn Hills-based automaker, and it needs to accentuate it. To start, the two red slashes from the Street and Racing Technology group are now Dodge’s own insignia. “It signifies our sporty character,” said Ralph Gilles, Dodge brand CEO.

AHG Auto Service

At AHG, we are committed to always providing our Perth customers with the best service and benefits when it comes to their vehicle servicing and repair needs. We have over 30 passenger and commercial vehicle dealerships in WA and can handle all of your car servicing needs no matter the make or model.

Leave a Comment