The Ford Logo
The Ford logo is called the Blue Oval. It has been a key element of the company’s logo for over a century and has remained largely unchanged since its introduction. The typography used in the logo is based on the handwriting of the founder, Henry Ford, and was created by Childe Harold Wills, a Ford Motor Company engineer and designer who was a close associate of Henry Ford.
The iconic script Ford lettering is executed in a custom typeface, which is very close to the FordScript commercial font, and also close to elegant and sleek Fabiola Script and Neville Regular. The Ford logo font is unique because it’s based on the writing of the founder of Ford himself, Henry Ford.
The Ford logo is known for its handwritten nature, which helps the brand to appear more human, approachable, and personable. The colors blue and white add to this sense, while creating a classic image for a brand with more than 100 years of heritage.
The current Ford logotype was released in 2003 in honor of the 100 years birthday and is called Centennial Blue Oval. The word Ford uses a font similar to FordScript, and the oval shape has remained a consistent feature of the logo throughout its history.
In summary, the Ford logo is known as the Blue Oval and is based on the handwriting of Henry Ford, the founder of the company. It has remained largely unchanged for over a century, reflecting the brand’s heritage and history.
Contents
- What is the Ford slogan?
- What is the nickname of the Ford logo?
- What did Ford originally stand for?
- What is the name of the Ford font?
- What font is the original Ford logo?
- What is the Ford logo?
- Why is it called a Ford Falcon?
- Is Ford and Coca Cola the same font?
- Is the Ford logo a signature?
- Did Ford change their slogan?
What is the Ford slogan?
“BUILT FORD TOUGH TO ME MEANS PERSEVERANCE.”
What is the nickname of the Ford logo?
It was designed by Childe Harold Wills — the first chief engineer of Ford, in 1909. The script in which the brand name “Ford” is written is called the “Script with Wings.” Its flatter, two-dimensional appearance makes it easily distinguishable from other modern car logos.
What did Ford originally stand for?
There are many things people say it stands for, but is Ford actually an acronym for something? The short answer is no. Ford was named after the creator of the very first Ford vehicle back in 1908, Henry Ford. He was an engineer who strived for excellence and established Ford Motor Company in 1903.
What is the name of the Ford font?
The current Ford logo is known as the “Centennial Blue Oval”, which was released in 2003 in honor of the 100 years birthday. The font used for the word “Ford” is very similar to FordScript.
What font is the original Ford logo?
The script that was written in this elongated form was known as the “script with wings“. It was used up until 1912, when the current font that we can see today on Ford vehicles was born. This writing appears to be influenced by Henry Ford’s own signature.
What is the Ford logo?
The logo features a flattened oval in shades of blue and white. It also boasts the stylish signature of Henry Ford, the founder of the brand. The colours used in it have a meaning – the blue symbolises strength, excellence, and grace that’s characteristic of the company.
Why is it called a Ford Falcon?
The Ford Motor Company won a close race with coincidence. Both Ford and the Chrysler Corporation, unknown to each other, chose the name Falcon for their new small cars. Ford was able to get first dibs on the name because they reserved it with an industry registry only twenty minutes ahead of Chrysler.
Is Ford and Coca Cola the same font?
The text in Ford Motor Company’s logo is written in Spencerian script, as is the Coca-Cola logo.
Is the Ford logo a signature?
Signature of Henry Ford, circa 1925-1930
Also like Disney, Ford’s logo isn’t a direct copy of its founder’s handwriting. C. Harold Wills, a Ford engineer and a former letterpress printer, created the distinctive logo script with his typesetting kit in 1906. Henry Ford’s actual signature is seen here.
Did Ford change their slogan?
The Ford Motor Company has had a few slogans over the decades, but the most recent slogan is: “Built Ford Proud,” as of March 2023.