What is the Ford emblem?

Ford Emblem: A Brief History and Description
The Ford emblem has a rich history and has evolved over the years. The emblem has gone through several changes in shape, color, and font, reflecting the brand’s heritage and evolution.
Original Design and Evolution:
The original Ford emblem was not the modern blue oval but rather featured the recognizable Ford name at the front, as seen on the 1903 Ford Model A. This was likely a marketing tool and not an actual emblem, designed prior to 1907.
The emblem’s shape has changed slightly throughout history, with variations in the form of the logo encountered between 1912-1927, including openwork, caligraphic, and Egyptian styles. In the mid-1950s, there was an attempt to improve the form, transitioning the logo from an oval into a diamond shape.
Color and Font:
The colors of the Ford emblem have evolved from black and white to greyscale, with the most common color today being blue, often matched with white or silver. The handwritten nature of the Ford logo font is based on the writing of the founder of Ford himself, Henry Ford, giving the brand a human, approachable, and personable image.
Material and Variations:
The typical material used to make Ford emblems is die-cast metal, which is sturdier than other materials, keeping the emblem shiny and intact. Past Ford emblems have been made of chrome and aluminum, and there are various models featuring different emblems, so understanding its history is key to making a smart purchase.
Current Availability:
Genuine Ford replacement emblems are available for all Ford vehicles from 1985 to the present day, fitting correctly and designed to the specific standards of Ford Motor Company.
The Ford emblem is an iconic symbol that has stood the test of time, representing the brand’s heritage and evolution over more than a century.
If you have any specific questions about the Ford emblem or its history, feel free to ask!

What is the story behind the Ford logo?

The Ford Logo Design of 1903 was created by the then-founder of the Ford Motor Company, Henry Ford. It featured a black and white oval with the words ‘Ford Motor Company’ written in an elegant script font surrounding it. The oval design represents the reliability and strength of Ford’s products.

Does Ford have a horse logo?

They decided on an iconically American design, picking Phillip Clark’s design. The horse’s head was originally going to face the viewer’s logo. Still, Ford’s executives later decided to put it in profile to represent the animal galloping on the track, and this was how they produced the final Ford Mustang logo.

Has Ford logo changed?

Today the Ford logo still has that same iconic blue oval, but has been made to look more modernized with a silver lining around its font and a white hue added to the lettering. It is a very simple, yet elegant design that was created on the 100th Anniversary of Ford Motor Company.

What did Ford change their logo to?

A white finish has replaced the chrome lettering plus stripping. As far as the heritage blue background is concerned, it has gone darker. This provides the Ford logo a contrasting effect. The recent logo change isn’t massive but a minimal departure from the old one.

Why does the Mustang have a horse logo?

The design submitted by Phillip Clark was selected as the horse-based design was under development for some time. The original logo featured the horse with its head towards the viewer, but it was later decided to put the horse in profile to show it running on the track.

What is Ford’s message?

To help build a better world, where every person is free to move and pursue their dreams. We believe in the power of creating a world with fewer obstacles and limits, where people have the freedom to build a better life and pursue their dreams. To shorten the distance between where you are and where you want to go.

Is the Ford logo a signature?

Signature of Henry Ford, circa 1925-1930
Also like Disney, Ford’s logo isn’t a direct copy of its founder’s handwriting. C. Harold Wills, a Ford engineer and a former letterpress printer, created the distinctive logo script with his typesetting kit in 1906. Henry Ford’s actual signature is seen here.

What is the Ford logo in 1911?

IN THE YEAR 1911 – REDESIGNING WITH SIMILAR ELEMENTS
Enclosed in a double horizontal oval, the wordmark was maintained with “The Famous Motor Cars” inscription in the perimeter. Ford was designed in bold font and made easily readable.

What does the new Ford logo look like?

The new emblem is simpler than before, with Ford removing the thin silver oval outline that sat inside the badge. The “Ford” script has now grown bigger to fill the space. The chrome border around the outside and the script are now finished in white, giving a slightly retro appearance.

What is Ford’s slogan?

Our Built Ford Tough slogan was introduced in 1979 and it’s been proven true every day since.