What is the difference between Ford and Mercury?

Difference between Ford and Mercury
Ford and Mercury are both nameplates from the same manufacturer, Ford Motor Company. However, there are several differences between the two brands.
1. Target Market: Ford is targeted towards lower to middle-income buyers, while Mercury was marketed to more affluent customers.
2. Production Status: Ford is still in production, while Mercury is defunct and was discontinued in January 2011.
3. Price and Features: Mercury vehicles are generally more expensive than Ford models and are expected to come with more features.
4. Safety: Ford has become safer in recent years, thanks to the new Co-Pilot 360 safety suite.
5. Resale Value: Mercury vehicles tend to cost more on the used-car market compared to Fords, as they are more expensive from the dealership.
It’s important to note that despite their shared heritage, Ford and Mercury models inevitably shared some components and features due to being from the same parent company.
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Why did Ford end Mercury?

Ford ended the production of the model in the fourth quarter of 2010. Mercury was originally created to offer Ford customers a premium vehicle. However, the popularity and corresponding sales of Ford-branded vehicles had left the Mercury brand weak, with many of its loyal customers electing to drive Ford models.

Is Mercury owned by Ford?

Ford completely phased out the Mercury brand in 2011, as the company refocused its marketing and engineering efforts solely on the Ford and Lincoln brands.

Why do Mercury look like Ford’s?

To downsize its body and lower production costs, Mercury was to adopt the Ford body (on its own wheelbase). In place of the five divisional bodies produced in 1958 (Ford, Lincoln/Continental, Mercury, large Edsel, small Edsel), Ford trimmed its full-size range to two for 1961 (Ford/Mercury, Lincoln).

Is Mercury better than Ford?

Ford vehicles offer higher maximum horsepower numbers in their base trim in 12 out of 19 model comparisons, with Mercury offering more horsepower in 2 comparisons. Ford and Mercury vehicles have similar horsepower in 5 comparisons. Ford offers higher MPG for its vehicles in their base trim in 4 out of 12 comparisons.

Is Mercury the luxury version of Ford?

From 1938-2011, Mercury served as Ford Motor Company’s medium-priced brand, filling the gap between the affordable Fords and luxurious Lincolns.

Is Mercury a reliable car?

The Mercury Mariner received mixed reviews from owners and good scores from users, with a reliability rating of 3.7 out of 5.0 on RepairPal. Some of the most common problems of the Mercury Mariner include steering shaft issues, power steering failure, transmission failure, and blower motor problems.

Was Mercury nicer than Ford?

Most Mercury models were higher trim, than Ford models, but lower trim, than Lincoln. Mercury had more standard features, than Ford and was priced higher than Ford, but less than Lincoln. Are Lincolns really better than Fords? Mechanically – no.

Was Mercury more expensive than Ford?

Most Mercury models were higher trim, than Ford models, but lower trim, than Lincoln. Mercury had more standard features, than Ford and was priced higher than Ford, but less than Lincoln.

Is Mercury the luxury brand of Ford?

From 1938-2011, Mercury served as Ford Motor Company’s medium-priced brand, filling the gap between the affordable Fords and luxurious Lincolns.

Was Mercury cheaper than Ford?

In the postwar era, FoMoCo prices began to converge. A 1950 Mercury cost about 30% more than a Ford. A Lincoln cost about 35% more than a Mercury. In 1950, there were about 4 Fords sold for every Mercury and 10 Mercuries sold for every Lincoln.