What happened to the Ford f150 Lightning?

The Ford F-150 Lightning is a battery electric full-size light-duty truck that was unveiled by Ford Motor Company in May 2021 as part of the fourteenth generation Ford F-Series. It began production on April 26, 2022. The F-150 Lightning is available in multiple models, all of which are initially dual-motor and four-wheel drive. The range estimates for the F-150 Lightning are between 240 and 320 miles, depending on the battery size. The truck is equipped with advanced driver-assist technologies and features such as Ford BlueCruise, which enables hands-free highway driving. However, despite initial expectations, the F-150 Lightning has faced challenges in terms of sales and demand.

Why is Ford discontinuing the F-150?

Jan 19 (Reuters) – Ford Motor (F.N) , opens new tab said on Friday it would reduce production of its F-150 Lightning pickup truck, as demand for electric vehicles (EVs) has been lower than expected.

Did Ford lose $36,000 on every electric F-150 Lightning sold?

The F-150 Lightning drew oohs and aahs from the press when it was unveiled in May 2021. Yet the electric pickup has been plagued with defects that have required recalls. It sold a mere 24,165 Lightnings last year and lost roughly $36,000 on each EV in the third quarter.

What is the life expectancy of the F-150 Lightning?

However, with proper care and maintenance, an F-150 Lightning can last for many years and hundreds of thousands of miles. Ford trucks in general have a reputation for being durable and long-lasting, and the F-150 Lightning is no exception.

Why is no one buying Ford Lightning?

“The issue is the price they’re willing to pay has come down.” The Lightning still sells well, relative to last year. The company moved almost 4,400 units last month—that’s less than 10 percent of the total sales of F-150s in a given month, but 113 percent greater than last November’s sales.

Is Ford shutting down EV production?

Ford cuts production of F-150 Lightning EV, adds jobs at Bronco and Ranger plant. Ford is increasing production of its Bronco SUV and Ranger pickup, while cutting production of its all-electric F-150 Lightning, the automaker said Friday.

Is Ford losing money on electric vehicles?

The bad news. Here’s the kicker about Ford’s record EV sales: The company is still burning cash on each EV that rolls off its production line. In fact, Ford previously estimated its EV business unit, Model e, would lose roughly $4.5 billion in 2023.

Why Ford is done selling Lightning?

Some buyers said the electric Lightning did not meet expectations, and Ford has slashed its production plans for the pickup because sales are lagging.

Is Ford losing money on F-150 Lightning?

Ford lost an estimated $36,000 on each of the 36,000 EVs it delivered to dealers in the third quarter, the company said in October, after announcing earlier it would slow the ramp-up of money-losing EVs, shifting investment to Ford’s commercial vehicle unit and citing plans to quadruple sales of gas-electric hybrids …

Why is the F-150 Lightning so expensive?

A Ford representative told us the company “will continue to match Lightning production to customer demand,” but reducing supply seems more likely to keep MSRPs higher, and the Lightning out of the hands of otherwise interested buyers, when a price cut might spur more demand.

Is F-150 Lightning selling well?

Ford sold just over 24,000 Lightnings last year, up 55% from 2022. But dealers are reporting slower sales and rising inventories on the electric truck, which starts at just under $50,000. Electric vehicle sales overall grew 47% to a record 1.19 million last year, according to Motorintelligence.com.