What does the Lexus logo look like?

Lexus Logo Description
The Lexus logo features a large stylized “L” shape inside an oval border, with a steel grey finish. The “L” is designed to resemble an arrow or a curved road, symbolizing speed, development, and growth. The logo is often silver in color, giving it a sleek, modern, and luxurious look. However, it may also appear in black and white for marketing materials and press releases, and in some cases, with a metallic finish due to the use of gradients.
Evolution of the Logo
The Lexus logo has evolved over time, with a recent change to the lettering on the back of the vehicles, signifying a shift in the brand’s identity and catching the eye with a sleeker appearance. The logo has become a status symbol, representing affluence and taste, and has even found its way into pop culture, being featured in movies, music videos, and video games.
Symbolism and Meaning
The logo symbolizes the curves and turns of the road, reflecting the ability of Lexus cars to travel long distances. The stylized “L” is not only the first letter of the word Lexus but also signifies speed, development, and growth. The steel grey color of the logo represents creativity, perfection, sophistication, and modernity .
In summary, the Lexus logo is a stylized “L” inside an oval border, symbolizing speed, development, and growth, with a steel grey finish. It has evolved over time, reflecting changes in the brand’s identity, and has become a symbol of affluence and taste in popular culture.

Why is Lexus discontinued?

Toyota’s luxury division Lexus has been forced to withdraw the IS mid-size sedan, the RC coupe and CT hybrid hatchback from the Australian market from 1 November 2021 due to toughening safety standards.

Is Lexus more luxurious than Toyota?

Everyone is well aware that Lexus vehicles are Toyota derivatives that focus on offering a more luxurious and premium ownership experience. For years, just like their Toyota counterparts, Lexus cars have been praised for their reliability, dependability, attention to detail, and comfort.

Who designed the Lexus logo?

The finished logo was a combination of two firms’ final designs: the Lexus logo typeface came from Saatchi & Saatchi and the “L” was Hunter/Korobkin, Inc.’s design. According to Toyota, the automaker made some refinements so the logo would be easier to manufacture, rendering it using a mathematical formula.

Why did Lexus change their logo?

In an interview with MotorTrend, Lexus’ head of marketing Brian Bolain explains the reasoning behind replacing the logo on the back of its vehicles. He said that, “We [Lexus] need some way to signify that change is coming to Lexus, and this may seem like a dumb way, but it catches your eye,”.

Is A Lexus a luxury car?

The stylish Lexus RX is among America’s best-selling luxury vehicles because of its premium interior, comfortable ride, and reasonable ownership costs.

Why get a Lexus instead of a Toyota?

Lexus vehicles have more powerful engines and premium suspension systems that deliver more exciting driving dynamics. And the Lexus lineup offers a more sleek and sophisticated exterior design, something you expect from a luxury vehicle.

Why does Lexus look like Toyota?

Why compare a regular brand to a luxury automaker? As you may know, Lexus and Toyota are part of the same company. That’s why they may share design engineering and/or manufacturing similarities, and that often leaves people asking how the two are different.

Is Lexus just a fancy Toyota?

But Toyota Motors understood they had yet to enter the luxury segment, so they created the Lexus brand. In many ways, Lexus is drastically different than Toyota. Lexus vehicles use many of the same components but include higher quality and performance. Toyota cars prioritize reliability over premium amenities.

What does the symbol Lexus mean?

The brand Lexus combines the Latin “luxus” and the French “luxe” as symbols of elegance and sumptuousness, together with the Greek “lexicon” meaning language.

Did Lexus get a new logo?

With the 2022 NX, Lexus is introducing a new design for the rear ends of its future models. The crossover was the first production vehicle to lose its Lexus logo at the back and instead receive bold “LEXUS” letters across the boot lid. It turns out, the same treatment will be given to all models.