What “Dodge Ram” Stands For
The term “Dodge Ram” originally referred to Dodges full-size light-duty D Series pickup truck in 1981. At that time, the brand was Dodge, and the model was Ram. It’s important to note that Ram trucks are marketed separately from Dodge cars, and Ram will always be ‘vinned’ (Vehicle Identification Number) as a Ram, as it is a distinct brand from Dodge.
The Ram lineup has earned its title as something entirely separate from Dodge. The current model lineup provides a truck to meet every need, including the half-ton 1500, the heavy-duty Ram 2500 and 3500, professional-strength chassis cab trucks, and the ProMaster vans.
In 2009, Chrysler Corporation split Dodge and Ram into separate, parallel brands. Today, Ram trucks, alongside Dodge, is one of the 16 brands that form Stellantis. It shares technology with Dodge as well as Chrysler and Jeep.
The term “Ram” in Dodge Ram is not an acronym, but rather a branding decision that has evolved over time. The Ram trucks started offering a diesel High Output package for 2001 models, and the Dodge Ram 1500 SLT Off-Road “Edition” (package) was available in the latter portion of the second generation.
In summary, the term “Dodge Ram” originally referred to Dodges full-size light-duty D Series pickup truck in 1981. However, in 2009, Chrysler Corporation split Dodge and Ram into separate, parallel brands, and today, Ram trucks are marketed separately from Dodge cars as a distinct brand [[10]].
Contents
- What animal is the Dodge Ram logo?
- Why did Dodge get rid of the Ram logo?
- Is Ram no longer owned by Dodge?
- What does Ram 1500 mean?
- What makes a Dodge a Ram?
- Is Ram owned by Dodge anymore?
- Why does Dodge call their trucks Ram?
- What is the full name of the Ram truck?
- Why is Dodge no longer Ram?
- Are Ram Trucks still owned by Dodge?
What animal is the Dodge Ram logo?
However, what you might not know is that the concept goes back to the earliest days of the founding of Dodge as a brand. True to the name, the Ram logo was inspired by a charging ram, or a bighorn male sheep, which is often seen as imposing, unstoppable, or dominant.
Why did Dodge get rid of the Ram logo?
Dodge and Ram eventually separated into their own entities, and when the truck brand branched out in 2010, they took the ram logo with them. This meant Dodge had to produce a new logo, but the brand decided to do something even better… they produced two!
Is Ram no longer owned by Dodge?
When Did Dodge and RAM Split? Chrysler acquired Dodge in 1981 and kept their most popular models, including RAM pickup trucks. From 1981 to 2009, their pickup trucks were named “Dodge RAM,”. After 2009, RAM trucks became its own brand.
What does Ram 1500 mean?
On modern versions, the 1500 is known as a half ton and the 2500 is known as a three quarter ton. That has nothing to do with their load capacity though. The 1500 has a payload cap depending on how it’s equipped of 1500 to 2300 lbs.
What makes a Dodge a Ram?
Pre-2009 trucks are called Dodge RAM, whereas post-2009 pickups are only called RAM trucks. They’re still the same company; the only difference is that Dodge SUVs, minivans, and cars are under Dodge branding, and their pickups are labeled as the RAM brand.
Is Ram owned by Dodge anymore?
While both Dodge and RAM are currently owned by Stellantis (formerly known as FCA group), they are their own unique automotive brands, not unlike how GMC and Chevy are their own unique brands under the General Motors umbrella. Read on or contact us to learn more.
Why does Dodge call their trucks Ram?
During Chrysler’s ownership of Dodge in 2009, Chrysler decided to restructure the Dodge brand from the ground up. As a result of this restructuring, Dodge assigned the cars and minivans in its vehicle lineup to the Dodge nameplate. Its trucks, the Dodge Ram and the Dodge Dakota, were branded as Ram trucks.
What is the full name of the Ram truck?
Dodge Ram
The Ram pickup (marketed as the Dodge Ram until 2010) is a full-size pickup truck manufactured by Stellantis North America (formerly Chrysler Group LLC and FCA US LLC) and marketed from 2010 onwards under the Ram Trucks brand.
Why is Dodge no longer Ram?
So, why did Chrysler break up these two brands? This process allowed for more focused development of new models. Dodge created the Dodge Challenger to compete with the Chevy Corvette sports car, while the RAM lineup could focus on creating more powerful engines and more resilient builds for Spanaway jobs.
Are Ram Trucks still owned by Dodge?
In 2009, Dodge’s parent company, Chrysler, decided to make RAM a standalone marque. But both Dodge and RAM are owned by the Chrysler group, which is itself a subsidiary of Stellantis.