What “Ram” Stands for in Dodge Ram
The term “Ram” in Dodge Ram does not stand for any specific acronym. It was originally attached to Dodge’s full-size light-duty D Series pickup truck in 1981. The name was used to distinguish the model from other vehicles in the Dodge lineup, such as the Ram Charger SUV and the Ram Van. In 2009, Chrysler Corporation split Dodge and Ram into separate, parallel brands, and since then, Ram trucks have been marketed separately from Dodge cars. The Ram trucks are now a division of Stellantis, and they are not a Dodge model. Ram will always be ‘vinned’ (Vehicle Identification Number) as a Ram, and it is marketed separately to give Dodge a different brand identity.
So, “Ram” does not stand for any specific words or acronym in the context of Dodge Ram. It is simply a branding choice that has evolved over time to distinguish the truck models from other vehicles in the Dodge lineup.
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Why is Dodge no longer Ram?
So, why did Chrysler break up these two brands? This process allowed for more focused development of new models. Dodge created the Dodge Challenger to compete with the Chevy Corvette sports car, while the RAM lineup could focus on creating more powerful engines and more resilient builds for Spanaway jobs.
Why did Dodge get rid of the Ram logo?
Dodge and Ram eventually separated into their own entities, and when the truck brand branched out in 2010, they took the ram logo with them. This meant Dodge had to produce a new logo, but the brand decided to do something even better… they produced two!
Are RAM trucks made in America?
Ram 1500 “Classic” trucks are made at the Warren Truck Plant in Warren, Michigan, United States, and at the Saltillo plant in Saltillo, Coahuila, Mexico. New series Ram 1500 pickups are made at Sterling Heights Assembly in Sterling Heights, Michigan. Since its inception, the brand has used the slogan “Guts.
Is Dodge Ram now just Ram?
Pre-2009 trucks are called Dodge RAM, whereas post-2009 pickups are only called RAM trucks. They’re still the same company; the only difference is that Dodge SUVs, minivans, and cars are under Dodge branding, and their pickups are labeled as the RAM brand.
Is RAM still made by Chrysler?
In 2009, Dodge’s parent company, Chrysler, decided to make RAM a standalone marque. But both Dodge and RAM are owned by the Chrysler group, which is itself a subsidiary of Stellantis.
Is a Ram truck a Hemi?
Ram is replacing the beloved Hemi V8 with its latest-and-greatest 3.0-liter I6 Hurricane engine family. That means, the 6.2-liter Hellcat V8 is also going to the curb, and a new high-performance engine and fitting variant is taking its place.
Why is Dodge no longer RAM?
So, why did Chrysler break up these two brands? This process allowed for more focused development of new models. Dodge created the Dodge Challenger to compete with the Chevy Corvette sports car, while the RAM lineup could focus on creating more powerful engines and more resilient builds for Spanaway jobs.
Why is Dodge trucks called Ram?
1981 they brought back the RAM figure and added the name RAM. Ram came about as the name for lightweight Dodge trucks.
Does Ram still use the Ram logo?
Stellantis formed in 2021 when Fiat Chrysler merged with the French PSA Group. The Ram brand logo features the head of a ram, formerly the logo used by Dodge.
What does Ram 1500 mean?
On modern versions, the 1500 is known as a half ton and the 2500 is known as a three quarter ton. That has nothing to do with their load capacity though. The 1500 has a payload cap depending on how it’s equipped of 1500 to 2300 lbs.
