What do Japanese think of Lexus?

Japanese Perception of Lexus
Lexus, a luxury car brand, is perceived differently in Japan compared to other countries. The perception of Lexus among the Japanese population is influenced by several factors, including the brand’s association with Toyota and the presence of other luxury car brands in the Japanese market.
1. Association with Toyota: Lexus is a brand under the Toyota Motor Corporation. In Japan, where Toyota has a massive lineup of cars ranging from small Kei cars to ultra-luxurious models like the Century, the image of Lexus is often seen as a luxury version of Toyota with some additional features. This association with Toyota impacts the perception of Lexus as being a luxury car brand.
2. Comparison with Other Luxury Brands: Japanese consumers may compare Lexus to other luxury car brands like Mercedes-Benz and BMW. In terms of resale value, Lexus cars are perceived to have a lower value compared to these brands. Some Japanese consumers may also find the exterior design of Lexus cars to be similar to other Japanese car models, which may impact their perception of the brand.
3. Perception of Japanese Cars: There is a perception among some Japanese consumers that Japanese cars, including Lexus, do not make a significant impact compared to foreign luxury car brands. This perception may be influenced by factors such as previous experiences with Japanese cars or a search for value and performance.
It is important to note that these perceptions may vary among individuals, and not all Japanese consumers hold the same views about Lexus. Additionally, the perception of Lexus in Japan may evolve over time as the brand continues to establish itself in the luxury car market.

Is Lexus better quality than Mercedes?

Lexus remains an outstanding choice when it comes to dependability with a score of 135 PP100. This is a full 55 problems per 100 vehicles lower than the industry average of 190 PP100. Compared to the Mercedes-Benz score of 218 PP100, Lexus is the clear winner in terms of dependability.

What is more prestigious BMW or Lexus?

Lexus is considered the most dependable luxury car brand. J.D. Power’s 2021 U.S. Vehicle Dependability Study gave it a score of 81 PP100 (problems per 100 cars manufactured). Lexus has topped the ranking in 9 out of 10 years. In the current study, BMW is in the middle of the ranking.

Are Lexus popular in Japan?

Lexus (レクサス, Rekusasu) is the luxury vehicle division of the Japanese automaker Toyota Motor Corporation. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan’s largest-selling make of premium cars. It has ranked among the 10 largest Japanese global brands in market value.

Is Lexus a prestigious car?

In the world of luxury cars, few brands can match the prestige and reputation of Lexus. Renowned for its impeccable craftsmanship, cutting-edge technology, and unparalleled comfort, Lexus has solidified its position as a leading luxury car manufacturer.

Is Lexus a luxury car in Japan?

Lexus technically originates from Japan and features a rich history. So, who owns Lexus? Technically, Lexus is owned by the Toyota Motor Corporation, a brand well-known by many car owners. While Lexus is a part of Toyota, it was created as a luxury brand that stands out from any other automaker.

What is the Lexus RX called in Japan?

Toyota Harrier

Lexus RX
Also called	Toyota Harrier (Japan, 1997–2013)
Production	December 1997 – present
Model years	1998–present
Body and chassis

Why is Lexus shunned in Japan?

It’s probably because Lexus was primarily intended for the NA Market and they were first publicly unveiled there in 1988 before the launch of the LS400 in ’99. They only actually launched in Japan in 2005 when they first split from Toyota.

Why don t Japanese buy American cars?

So this would not explain in principle why American brands do not sell well in Japan. However.

What country buys the most Lexus?

In full-year 2023, Lexus worldwide car sales increased by 32% to a record high with the USA the most important global country market. 2023 (January to December): Lexus global sales reached a record high of 824,258 units (a 32% increase compared to the previous year).

Can I buy a Lexus in Japan?

The Lexus brand was launched in Japan in 2005. Prior to this models that were marketed as Lexus models outside of Japan were marketed as Toyota models within Japan. Lexus are available from Auctions, Dealers, Wholesalers and directly from End Users throughout Japan.