What demographic buys Lexus?

Demographics of Lexus Buyers
Lexus buyers are typically middle-aged or older, with a median age of 54 years old. Less than 16 percent of buyers are under 40 years old, and approximately 54% of Lexus buyers are male, while 46% are female. In terms of ethnicity, Lexus buyers tend to have a high household income, with a median income of $100,000 or more. The brand also aims to attract younger and more diverse customers, including those who identify as Black, Asian, Hispanic, and members of the LGBTQ community. As demographics in the U.S. shift, Lexus is also trying to attract more diverse customers, recognizing the increasing spending by black, Hispanic, and Asian consumers that outpaces whites. This strategy includes cultivating a sporty, performance-oriented brand image to appeal to younger buyers. Additionally, Lexus is stretching the definition of young beyond demographics to focus on psychographics, which also envelop many Gen-Xers and even some boomers .
In terms of revenue and sales, Lexus is projected to reach a revenue of US$16bn in 2024, with unit sales expected to reach 249.3k vehicles in 2028. The volume weighted average price of Lexus in 2024 is expected to amount to US$62k.
In conclusion, Lexus buyers are typically middle-aged or older, with a high household income, and the brand is also making efforts to attract younger and more diverse customers.

What type of person buys a Lexus?

Lexus cars are known for their exceptional safety, performance, and luxury features, making them a popular choice for drivers who want the best of the best.

What is the average age of Lexus buyers?

53 years old
The brand says its average buyer age is 53 years old, the exact same age as five years ago. Lexus’ buyer loyalty is among the strongest in the industry at 60 percent.

What is the demographic of Lexus owners?

Who’s buying Lexus? The profile of a typical buyer shows a male-skew, an average buyer age bracket of 35-49 – though the company’s small UX and NX SUVs are luring more younger female buyers, the company claims – with “traditional views” of home, work and society.

Is Lexus considered fancy?

Is Lexus a Luxury Car? Is Lexus a luxury car? The answer is yes — Lexus is the luxury brand of Toyota. That means that Lexus models maintain the reliability of Toyota vehicles while demonstrating true luxury like Mercedes-Benz, BMW, and other luxury auto brands.

What celebrities drive Lexus?

Celebs & Their Lexus Vehicles

• Lisa Loeb: The famous “Stay (I Missed You)” singer prefers her Lexus GS 350.
• Scott Ian: World famous guitar player for the heavy metal band Anthrax, prefers to only buy Lexus RXes.
• Jamie Little: The go-to NASCAR Pit Reporter for Fox Sports, and has been for more than 20 years now.

What ethnicity buys the most Lexus?

African Americans	Asian Americans
BMW	37%	50%
Honda	37%	47%
Lexus	36%	45%
Toyota	32%	41%

What is the average age of Lexus owners?

Research says the average Lexus owner is 56 years of age, almost as old as the average Buick buyer! Lexus is in danger of becoming another Buick, a brand known and bought for being quiet, safe, reliable and comfortable.

Is Lexus a target for thieves?

We are continuously developing technical solutions to make our vehicles more secure, to help reduce the risk of theft. An enhanced security hardware system was introduced in October 2021 on the latest models targeted by criminals. Since which, we have seen a significant drop in thefts of those models.

Who is Lexus target audience?

Lexus has targeted the upper-class buyer and competes heavily with European car makers such as Mercedes and BMW for; not only television air time and print advertising space but primarily for customers.

Is Lexus a posh car?

In the world of luxury cars, few brands can match the prestige and reputation of Lexus. Renowned for its impeccable craftsmanship, cutting-edge technology, and unparalleled comfort, Lexus has solidified its position as a leading luxury car manufacturer.