What are the principles of Lexus?

Principles of Lexus
Lexus, the luxury division of Toyota, operates based on several principles that guide its approach to design, technology, customer experience, and innovation. Here are some key principles of Lexus:
1. Pursuit of Perfection: Lexus is committed to continuously improving and elevating its vehicles, aiming for perfection in terms of quality, craftsmanship, and driving pleasure.
2. Kaizen (Continuous Improvement): In the spirit of Kaizen, the Japanese philosophy of continuous improvement, Lexus engineers are dedicated to reimagining automotive technology and creating vehicles that go beyond the conventional.
3. Brave Design: Lexus draws inspiration from nature, Japanese intelligence, and the human experience to create bold and provocative designs that make a statement and deliver a distinctive driving experience.
4. Omotenashi (Hospitality): The Japanese tradition of omotenashi, which emphasizes anticipating and fulfilling people’s needs, has strongly influenced Lexus. Lexus dealers are committed to treating customers with exceptional hospitality, going to great lengths to solve their problems and provide a welcoming experience.
5. Innovation and Development: Lexus engineers are inspired by innovation and development, using advanced technologies not only to create new features but also to ignite imagination for further applications and developments.
6. Craftsmanship: Lexus values superb craftsmanship and attention to detail. The brand employs Takumi Lexus craftsmen with at least 25 years of experience to ensure exceptional quality in the production of its vehicles.
These principles guide Lexus in its pursuit of creating luxury vehicles that offer a combination of advanced technology, exceptional design, and a superior driving experience.

What is unique about Lexus?

Lexus is known for creating luxury vehicles with effortless and timeless styles that stand out on the road, perform well, and tend to be reliable and long-lasting. Lexus cars are just as attractive on the inside as on the outside.

What is Lexus motto?

Lexus (レクサス, Rekusasu) is a luxury car line produced by the Toyota company. Its worldwide motto is “The Pursuit of Perfection ” slogan in the United States is “The Passionate Pursuit of Perfection”.

What was the old Lexus slogan?

By the end of 2000, following its tag line, “The Relentless Pursuit of Perfection,” Lexus edged out Mercedes Benz by 423 units to become the top-selling luxury brand in the United States, a position it has held for ten years running.

What are the principles of Lexus brand?

Lexus designs are inspired by the brand’s principles: emotion, dynamism and personality. Inspiration is taken from everywhere and combined to create radical designs, which is then handed over to capable hands.

What does a Lexus say about you?

A Lexus says much about its driver. Success. Leadership. An appreciation of quality.

What makes Lexus better than Toyota?

Lexus vehicles have more powerful engines and premium suspension systems that deliver more exciting driving dynamics. And the Lexus lineup offers a more sleek and sophisticated exterior design, something you expect from a luxury vehicle.

What is Lexus mission statement?

We are an automotive company that takes inspired design, relentless innovation and uninhibited performance and turns them into passionate, moving experiences.

Do Lexus last as long as Toyota?

When it comes to reliability, there’s no notable difference between Lexus and Toyota. With proper maintenance, vehicles from both brands are expected to last a long time without needing frequent repairs. This is partly because they share certain engines across different models.

What is Lexus philosophy?

This is our “Yet” Philosophy: Lexus indulges your desire for comfort and pleasure yet lives up to your high expectations for social and ecological responsibility. Like our industry-leading line-up of Self-Charging Hybrid Electric vehicles that combine refined performance with environmental consciousness.

Why do Americans love Lexus?

Reliability: Lexus SUV models and cars are renowned for their reliability and durability, which is backed by the brand’s outstanding record of dependability and long-term value.