What are the brand values of Lexus?

Brand Values of Lexus
Lexus, the luxury vehicle brand of Toyota Motor, is guided by a set of core values that shape its approach to design, technology, and customer experience. These values are reflected in the brand’s mission, vision, and overall philosophy.
Omotenashi: Lexus is committed to a value for sheer hospitality, craftsmanship, design, and technology, which has created loyalty and respect for the brand.
No Compromise: Lexus is absolutely committed to never compromising on what it believes in, guiding everything the company does, every interaction with its customers, and every vehicle it produces.
Pursuit of Perfection: The brand is dedicated to the pursuit of perfection, evident at every stage of the manufacturing process, with a focus on masterful skill, attention to detail, and a combination of traditional artisanship and state-of-the-art engineering.
Innovation and Environmental Responsibility: Lexus is dedicated to pioneering technologies that anticipate the needs and values of its customers and society. The brand aims to become a zero-emissions company by 2050 and is committed to reducing vehicle emissions throughout their lifecycle.
Human-Centric Approach: Upholding the principle of Omotenashi, Lexus anticipates customer needs and treats customers as if they are guests in their own home, aiming to provide unrivaled customer service and top customer satisfaction.
These core values guide Lexus in its pursuit of excellence, innovation, and customer satisfaction, shaping the brand’s identity and driving its success in the luxury automotive industry.

What is the vision of the Lexus brand?

Our Vision
By transforming function into emotion, performance into passion and technology into imagination. In the spirit of Omotenashi, each vehicle that we create is designed around you. Designed to anticipate your needs, to electrify your senses, and to make each of your journeys more amazing than the last.

What is the core value of Lexus?

This is our “Yet” Philosophy: Lexus indulges your desire for comfort and pleasure yet lives up to your high expectations for social and ecological responsibility. Our automobiles deliver exhilarating driving experience yet attain excellent fuel efficiency.

What is Lexus mission statement?

We are an automotive company that takes inspired design, relentless innovation and uninhibited performance and turns them into passionate, moving experiences.

What makes Lexus so special?

Lexus is known for creating luxury vehicles with effortless and timeless styles that stand out on the road, perform well, and tend to be reliable and long-lasting. Lexus cars are just as attractive on the inside as on the outside.

Which Lexus holds value best?

“Models like the Lexus GX and LX have a strong resale value due to their high quality and robust engineering.”

What is Lexus motto?

Lexus (レクサス, Rekusasu) is a luxury car line produced by the Toyota company. Its worldwide motto is “The Pursuit of Perfection ” slogan in the United States is “The Passionate Pursuit of Perfection”.

What is Lexus philosophy?

This is our “Yet” Philosophy: Lexus indulges your desire for comfort and pleasure yet lives up to your high expectations for social and ecological responsibility. Like our industry-leading line-up of Self-Charging Hybrid Electric vehicles that combine refined performance with environmental consciousness.

What is unique about Lexus?

Lexus is known for creating luxury vehicles with effortless and timeless styles that stand out on the road, perform well, and tend to be reliable and long-lasting. Lexus cars are just as attractive on the inside as on the outside.

How does Lexus hold its value?

The report also indicates that Lexus is one of the Luxury brands that loses the least in that all-important first year. This makes Lexus resistant to excessive depreciation and minimises the resale value drop-off. Why do Lexus cars hold their value so well? It’s simple – the quality.

What are the principles of Lexus brand?

Lexus designs are inspired by the brand’s principles: emotion, dynamism and personality. Inspiration is taken from everywhere and combined to create radical designs, which is then handed over to capable hands.