Yes, Mercury was made by Ford. It was a brand of automobiles that was owned by the Ford Motor Company. The brand was founded by Edsel Ford, the son of Henry Ford, in 1938 ) [[6]]. However, Mercury was discontinued in January 2011 due to low sales and a lack of new vehicle designs to attract customers.
Contents
- Why did Ford shut down Mercury?
- Is Mercury the luxury version of Ford?
- Why did Ford stop making the Grand Marquis?
- Was Mercury nicer than Ford?
- Is Mercury a GM or Ford?
- What replaced the Mercury Grand Marquis?
- Is Mercury still part of Ford?
- Why did Mercury fail?
- Did GM own Mercury?
- Why do Mercury look like Ford’s?
Why did Ford shut down Mercury?
Ford ended the production of the model in the fourth quarter of 2010. Mercury was originally created to offer Ford customers a premium vehicle. However, the popularity and corresponding sales of Ford-branded vehicles had left the Mercury brand weak, with many of its loyal customers electing to drive Ford models.
Is Mercury the luxury version of Ford?
From 1938-2011, Mercury served as Ford Motor Company’s medium-priced brand, filling the gap between the affordable Fords and luxurious Lincolns.
Why did Ford stop making the Grand Marquis?
After thirteen years on the market, the full-size sedans from Mercury and Ford were struggling against far more modern competition. Additionally, as an unintentional consequence of years of badge engineering, the Grand Marquis and its LTD Crown Victoria counterpart were left as virtual identical twins.
Was Mercury nicer than Ford?
Most Mercury models were higher trim, than Ford models, but lower trim, than Lincoln. Mercury had more standard features, than Ford and was priced higher than Ford, but less than Lincoln. Are Lincolns really better than Fords? Mechanically – no.
Is Mercury a GM or Ford?
The Mercury brand was introduced by Ford in 1939, continuing in production until 2011 when poor sales led to its discontinuation. [65] In 1958, Ford introduced the Edsel brand, but poor sales led to its discontinuation in 1960.
What replaced the Mercury Grand Marquis?
As Ford Motor Company expanded its use of front-wheel drive, the Marquis ended production after the 1986 model year, replaced by the Mercury Sable (the Mercury counterpart of the Ford Taurus).
Is Mercury still part of Ford?
Ford completely phased out the Mercury brand in 2011, as the company refocused its marketing and engineering efforts solely on the Ford and Lincoln brands.
Why did Mercury fail?
Mercury sales had been slumping for years and the average age of a Mercury customer had been creeping into the mid-60s. Ford keep the brand going as long as it could and even had a mini-revival in 2008. However sales in that year were worse than pre-2000 levels. Ford then made the decision to end the vehicle line.
Did GM own Mercury?
Mercury was a brand of automobiles that was marketed by the Ford Motor Company from 1938 to 2011. However, Mercury cars are no longer in production, and the brand was officially discontinued by Ford in 2010, with the final Mercury vehicle being produced in January 2011.
Why do Mercury look like Ford’s?
To downsize its body and lower production costs, Mercury was to adopt the Ford body (on its own wheelbase). In place of the five divisional bodies produced in 1958 (Ford, Lincoln/Continental, Mercury, large Edsel, small Edsel), Ford trimmed its full-size range to two for 1961 (Ford/Mercury, Lincoln).
