Mercury was a brand under the Ford Motor Company. It was created in the 1930s to offer Ford customers a premium vehicle, positioned between the mainstream Ford products and the luxury Lincoln cars. The decision to launch Mercury was made by Edsel Ford and Ford Sales Manager Jack Davis to set it apart from the mainstream Ford Blue Oval products and Lincoln luxury cars.
The Mercury brand was positioned to compete with mid-level offerings from GM, Dodge, and Chrysler’s DeSoto, but would slot in just below the Cadillac lineup. The decision to discontinue the Mercury brand was made by Ford, and the production of Mercury models ended in the fourth quarter of 2010. This decision was influenced by the declining popularity and sales of the Mercury brand, with many loyal customers opting for Ford models instead.
In summary, Mercury was a brand under the Ford Motor Company, positioned as a premium vehicle between mainstream Ford products and luxury Lincoln cars.
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What brand of car is Mercury?
Ford Motor Company
Mercury was a brand of mid-priced automobiles produced by American manufacturer Ford Motor Company between 1938 and 2011 with 1939 being the first model year.
Why did Ford stop making Mercury?
Did the Mercury car brand go out of business? Ford Motor Company elected to discontinue the Mercury brand because nearly all the models were the same as Ford models and the extra cost of running two separate companies selling the same products was wasteful.
Did GM own Mercury?
Mercury was a brand of automobiles that was marketed by the Ford Motor Company from 1938 to 2011. However, Mercury cars are no longer in production, and the brand was officially discontinued by Ford in 2010, with the final Mercury vehicle being produced in January 2011.
Why did Ford quit making Mercury?
Ford completely phased out the Mercury brand in 2011, as the company refocused its marketing and engineering efforts solely on the Ford and Lincoln brands. “Mercury has been a tremendous line for Ford Motor Company because it filled the niche between our Ford and Lincoln lineups,” said Kreipke.
Is Mercury the luxury version of Ford?
From 1938-2011, Mercury served as Ford Motor Company’s medium-priced brand, filling the gap between the affordable Fords and luxurious Lincolns.
Why did Ford drop Mercury?
Ford ended the production of the model in the fourth quarter of 2010. Mercury was originally created to offer Ford customers a premium vehicle. However, the popularity and corresponding sales of Ford-branded vehicles had left the Mercury brand weak, with many of its loyal customers electing to drive Ford models.
Was Ford a part of GM?
Ford Motor Co.
(U.S.) owns Ford and Lincoln. General Motors (U.S.) owns Buick, Cadillac, Chevrolet, and GMC. Hummer is now a GMC sub-brand. GM has a formal partnership with Honda to co-develop EVs.
Why did Ford end Mercury?
Ford ended the production of the model in the fourth quarter of 2010. Mercury was originally created to offer Ford customers a premium vehicle. However, the popularity and corresponding sales of Ford-branded vehicles had left the Mercury brand weak, with many of its loyal customers electing to drive Ford models.
What company owns Mercury Motors?
Brunswick CorporationMercury Marine / Parent organization
Mercury Marine is a marine engine division of Brunswick Corporation headquartered in Fond du Lac, Wisconsin. The main product line is outboard engines. It also produces the MerCruiser line of sterndrives and inboard engines.
Are Mercury’s made by Ford?
Ford completely phased out the Mercury brand in 2011, as the company refocused its marketing and engineering efforts solely on the Ford and Lincoln brands.
