Was Mercury a Ford?
Yes, Mercury was a division of the Ford Motor Company. It was marketed as being somewhat more upscale than Ford, filling the gap between the affordable Fords and luxurious Lincolns. Throughout its history, Mercury’s vehicles were essentially Fords with unique styling details and special features meant to enhance their desirability relative to similar Ford products.
In the 1930s, Ford designers began work on a vehicle that would have more features and styling than was offered on any other current Ford product. As the vehicle neared completion in 1938, Edsel Ford and Ford Sales Manager Jack Davis decided to launch an all-new brand for the premium range to set it apart from the mainstream Ford Blue Oval products and Lincoln luxury cars. And, with that, Mercury was born.
After 2000, Ford began to phase out its practice of releasing direct Mercury counterparts of its Ford car lines. Following the retirement of the Tracer and Mystique, no version of the Ford Focus was developed as a Mercury. Later on in the decade, Ford did not develop Mercury counterparts of the Ford Freestyle/Taurus X, Ford Edge, or the Ford Flex. With the exception of the Grand Marquis, each Mercury sedan/wagon and SUV was developed with a direct Ford divisional counterpart ).
In 2010, Ford completely phased out the Mercury brand, as the company refocused its marketing and engineering efforts solely on the Ford and Lincoln brands.
So, while Mercury was a division of Ford and shared many components and features with Ford vehicles, it was marketed as a more upscale brand, filling a niche between Ford and Lincoln.
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Why do Mercury look like Fords?
To downsize its body and lower production costs, Mercury was to adopt the Ford body (on its own wheelbase). In place of the five divisional bodies produced in 1958 (Ford, Lincoln/Continental, Mercury, large Edsel, small Edsel), Ford trimmed its full-size range to two for 1961 (Ford/Mercury, Lincoln).
Did GM own Mercury?
Mercury was a brand of automobiles that was marketed by the Ford Motor Company from 1938 to 2011. However, Mercury cars are no longer in production, and the brand was officially discontinued by Ford in 2010, with the final Mercury vehicle being produced in January 2011.
Is a Mercury a Buick?
Mercury was an auto brand based in the United States and owned by Ford Motor Company. Many of the brand’s vehicles, such as the Monterey minivan, were praised for their roomy cabins. Aside from Ford and Lincoln, Mercury largely competed with Buick and Chrysler.
Was Mercury bought by Ford?
Mercury was a brand of mid-priced automobiles produced by American manufacturer Ford Motor Company between 1938 and 2011 with 1939 being the first model year. It stood as its own line within Ford until 1945, and thereafter formed half of Ford’s Lincoln-Mercury Division.
Is Mercury a GM or Ford?
Mercury is a brand of The Ford Motor Company (F) that was in existence for a little more than 70 years. Ford ended the production of the model in the fourth quarter of 2010. Mercury was originally created to offer Ford customers a premium vehicle.
Is a Grand Marquis a Ford?
As the Grand Marquis, the nameplate continued on until the closure of Mercury during the 2011 model year. For its first three generations, the Mercury Marquis was produced by Ford in Hapeville, Georgia (Atlanta Assembly), Hazelwood, Missouri (St.
Does Ford own Mercury Marine?
None whatsoever.
Ford sold Mercury Marine some engines in the mid to late seventies and some parts in the eighties.
Other than that, the ONLY relationship is that the name is the same (Mercury) for one of their two totally different product lines.
Is Lincoln and Mercury the same?
Following World War II, Ford formed the Lincoln-Mercury Division, pairing Lincoln with its mid-range Mercury brand; the pairing lasted through the 2010 closure of Mercury. At the end of 2012, Lincoln reverted to its original name, Lincoln Motor Company.
Why did Ford shut down Mercury?
Ford ended the production of the model in the fourth quarter of 2010. Mercury was originally created to offer Ford customers a premium vehicle. However, the popularity and corresponding sales of Ford-branded vehicles had left the Mercury brand weak, with many of its loyal customers electing to drive Ford models.
Is Mercury better than Ford?
Ford vehicles offer higher maximum horsepower numbers in their base trim in 12 out of 19 model comparisons, with Mercury offering more horsepower in 2 comparisons. Ford and Mercury vehicles have similar horsepower in 5 comparisons. Ford offers higher MPG for its vehicles in their base trim in 4 out of 12 comparisons.
