Is the Ford Lightning selling well?

Ford F-150 Lightning Sales Performance
The sales performance of the Ford F-150 Lightning has been a topic of interest. Based on the available information, the sales of the Ford F-150 Lightning have been mixed.
Positive Indicators:
– In Q2 2023, Ford reported that the sales of the F-150 Lightning were up over 100%.
– Ford has delivered the F-150 Lightning electric truck to customers in all 50 states, and it was sold out for 2022.
– The F-150 Lightning was considered the number one electric truck in December.
Challenges and Declining Trends:
– Ford has faced challenges with the F-150 Lightning, including production issues and declining demand. The production of the Lightning was slashed due to tumbling demand, and there were reports of production being shut down for weeks because of battery problems .
– There have been concerns about high base prices being a barrier to entry, and Ford has faced criticism for allowing dealers to add excessive additional dealer markups (ADM).
– Used prices have been on a steady decline, indicating potential challenges in the resale market.
In summary, while there have been positive indicators such as increased sales in Q2 2023 and strong initial demand, there have also been challenges and declining trends in the sales performance of the Ford F-150 Lightning.
If you have any further questions or need additional information, feel free to ask!

Why is no one buying Ford Lightning?

“The issue is the price they’re willing to pay has come down.” The Lightning still sells well, relative to last year. The company moved almost 4,400 units last month—that’s less than 10 percent of the total sales of F-150s in a given month, but 113 percent greater than last November’s sales.

How many Ford Lightning sold?

The 24,000 in Lightning sales is still a small fraction of overall Ford F-series pickup sales. The F-series is Ford’s best-selling product line and has been the best-selling vehicle of any kind in the United States for almost 50 years.

Is the Ford Lightning having problems?

Ford Motor Co. has halted shipments of its F-150 Lightning plug-in pickup for an undisclosed quality issue just weeks after cutting production of the battery-powered model due to slowing sales. The automaker said in a statement late Friday it stopped shipping the Lightning on Feb.

Why is Ford losing so much money on electric vehicles?

The reasons given were an unwillingness by customers to pay extra for its electric vehicles. You see, they’re too expensive, and now Ford’s massive transformation into an EV company is now going to take a lot longer than before.

How are Ford Lightning sales doing?

Ford sold just over 24,000 Lightnings last year, up 55% from 2022. But dealers are reporting slower sales and rising inventories on the electric truck, which starts at just under $50,000. Electric vehicle sales overall grew 47% to a record 1.19 million last year, according to Motorintelligence.com.

Why is Ford Lightning not selling?

Last month, Ford said it would reduce production of its F-150 Lightning, as demand for electric vehicles (EVs) has been lower than expected.

Is Ford losing money on every EV sold?

The bad news. Here’s the kicker about Ford’s record EV sales: The company is still burning cash on each EV that rolls off its production line. In fact, Ford previously estimated its EV business unit, Model e, would lose roughly $4.5 billion in 2023.

Is Ford losing money on F-150 Lightning?

Ford lost an estimated $36,000 on each of the 36,000 EVs it delivered to dealers in the third quarter, the company said in October, after announcing earlier it would slow the ramp-up of money-losing EVs, shifting investment to Ford’s commercial vehicle unit and citing plans to quadruple sales of gas-electric hybrids …

Why is the Ford Lightning so expensive?

We contacted Ford for a little more info, and received this: “Ford is adjusting the MSRP on the 2023 F-150 Lightning Pro due to ongoing supply chain constraints, rising material costs and other market factors. We will continue to monitor pricing across the model year.

Was the Ford Lightning successful?

In the fourth quarter it was one of the top-selling electric vehicles after Tesla’s Model Y and Model 3. And in states where electric vehicle ownership is high, like California, Oregon and Washington, the Lightning accounts for about 30 percent of sales of the company’s F-Series trucks.