Scion: A Mazda or Toyota?
The Scion iA is actually a Mazda2 sedan that was rebadged as a Scion. It is quite literally a Mazda through and through, right down to its body panels, instruments, steering wheel, and seat fabrics. The collaboration between Toyota and Mazda resulted in the Scion iA being based on the Mazda platform and built alongside the Mazda2 at Mazdas Salamanca, Mexico, plant. The next Toyota Yaris will also be based on the Mazda2, further emphasizing the close relationship between the two brands.
The Scion iA was rebadged as a Toyota Yaris iA for the 2017 model year after the dissolution of the Scion brand. This transition means that the Scion iA is only going to exist as a one-off model and will be sold under the Toyota brand in 2017. Therefore, while the Scion iA was initially marketed as a Scion, it is now sold as a Toyota.
In summary, the Scion iA is a Mazda2 sedan that was rebadged as a Scion and later transitioned to being sold under the Toyota brand.
If you have any more questions or need further information, feel free to ask!
Contents
Why did Toyota end Scion?
Because the Scion line lost money for Toyota. Eventually, Toyota folded the Scion brand and its marketing and rolled the cars into the Toyota line-up or discontinued them.
Why did Toyota drop Scion?
iQ sales never met expectations, and by 2014, observers were characterizing it as a “disappointment.” A primary goal of the Scion brand was to introduce young first-time buyers to Toyota products, but analysts found that relatively few Scion buyers were making follow-on purchases from the more profitable Toyota and …
Do scions use Toyota parts?
It’s freedom to take to the road knowing that your Scion will receive proper care by trained technicians using Genuine Toyota Parts, and that you’ll receive roadside assistance should you need it during the coverage1period.
What Scion cars became Toyota?
The FR-S, iA, and iM models were amalgamated into the Toyota marque for the 2017 model year as the Toyota 86, Toyota Yaris iA, and Toyota Corolla iM respectively, while the tC was discontinued.
Why did Scion fail?
Why did Toyota kill Scion, which was known as a hipster brand among younger drivers? Their target audience was found to be buying Toyotas over the Scion. The intent of the Scion launch was to appeal to that younger crowd, so when they stopped buying them, the market for that brand was lost.
Is Scion made by Mazda?
The Scion iA not really Scion. Well, it is, but it’s not a Toyota, which is Scion’s parent company. The iA is built in Mexico by Mazda, and is called the Mazda2 Sedan in most parts of the world. That is, unless you live in Canada, where it is called the Toyota Yaris Sedan.
Is Scion a Toyota car?
In 2016, the Scion brand found a new home at Toyota. While the Scion badge may have changed, our commitment remains the same – to embrace our customers’ diverse interests and lifestyles, and bring great products to market to meet their needs.
Do scions have Toyota engines?
Considering they use the same engines and transmissions as their Toyota counterparts, factually their reliability should be the same. Knowing some people who owned them and Toyotas, the build quality on Scions can sometimes be worse in comparison to Toyotas.
Is the 2016 Scion iA a Toyota or Mazda?
The badge may say Scion, but this car is built by Mazda and uses Mazda parts.
Why did Toyota get rid of Scion?
Why did Toyota kill Scion, which was known as a hipster brand among younger drivers? Because the Scion line lost money for Toyota. Eventually, Toyota folded the Scion brand and its marketing and rolled the cars into the Toyota line-up or discontinued them.