Is Mercury the luxury brand of Ford?

Is Mercury the Luxury Brand of Ford?
Yes, Mercury was a brand created by Ford to fill the gap between its basic models and the luxury Lincolns. It was initially intended to be a mid-range luxury section of Ford-manufactured cars, competing with mid-level offerings from other manufacturers but slotting in just below the Cadillac lineup.
Mercury served as Ford Motor Company’s medium-priced brand, filling the gap between the affordable Fords and luxurious Lincolns. While there was always a close connection with the Ford-brand vehicles, in its later years, Mercury housed rebadged models with little differentiation from their Ford counterparts.
In 2010, Ford announced the discontinuation of the Mercury brand, ending a 71-year-old brand that once stood for innovation and speed but had become a me-too division. This decision was made to focus resources on the core Ford division as well as Lincoln.
So, while Mercury was not the luxury brand of Ford in the traditional sense, it did serve as a mid-range luxury brand within the Ford Motor Company’s lineup.

Why did Ford end Mercury?

Ford ended the production of the model in the fourth quarter of 2010. Mercury was originally created to offer Ford customers a premium vehicle. However, the popularity and corresponding sales of Ford-branded vehicles had left the Mercury brand weak, with many of its loyal customers electing to drive Ford models.

Why do Mercury look like Fords?

To downsize its body and lower production costs, Mercury was to adopt the Ford body (on its own wheelbase). In place of the five divisional bodies produced in 1958 (Ford, Lincoln/Continental, Mercury, large Edsel, small Edsel), Ford trimmed its full-size range to two for 1961 (Ford/Mercury, Lincoln).

Are Ford and Mercury the same?

Ford completely phased out the Mercury brand in 2011, as the company refocused its marketing and engineering efforts solely on the Ford and Lincoln brands.

Was Mercury nicer than Ford?

Not particularly. Build quality was the same between Mercurys and their Ford counterparts. Could you elaborate on this? Nearly all Mercury models were built on the same lines as Fords, except for those that had no Ford counterpart, like the Capri (Fox-body notwithstanding).

What is the luxury brand of Ford?

Lincoln
Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match.

What was Ford’s first luxury car?

1955 Ford Thunderbird
The 1955 Ford Thunderbird introduced the concept of a “personal luxury” car. Though sporty in appearance, these personal cars placed more emphasis on comfort than did traditional sports cars.

What car made Ford famous?

The Model T is Ford’s universal car that put the world on wheels. The Model T was introduced to the world in 1908. Henry Ford wanted the Model T to be affordable, simple to operate, and durable.

Was Mercury more expensive than Ford?

Most Mercury models were higher trim, than Ford models, but lower trim, than Lincoln. Mercury had more standard features, than Ford and was priced higher than Ford, but less than Lincoln.

What is Ford top selling vehicle?

Ford F-Series
Ford 2023 sales totaled 1,995,912 vehicles – up 7.1 percent over 2022 and the best since 2020. For the 47th year in a row, Ford F-Series was America’s best-selling truck and America’s best-selling vehicle for the 42nd year in a row.

Is Mercury better than Ford?

Ford vehicles offer higher maximum horsepower numbers in their base trim in 12 out of 19 model comparisons, with Mercury offering more horsepower in 2 comparisons. Ford and Mercury vehicles have similar horsepower in 5 comparisons. Ford offers higher MPG for its vehicles in their base trim in 4 out of 12 comparisons.