Mercury is a brand of The Ford Motor Company, and it was in existence for a little more than 70 years. Ford ended the production of the Mercury line in 2010, as it decided to focus its attention on the Ford brand and its personal luxury car unit, the Lincoln brand. Mercury vehicles were sold by dealers who also had a franchise with Ford, Lincoln, or another brand. The Mercury brand was created to fill the gap between basic Fords and luxury Lincolns, competing with mid-level offerings from GM, Dodge, and Chrysler’s DeSoto, but slotting in just below the Cadillac lineup.
In summary, Mercury is a brand of The Ford Motor Company.
Contents
- What was the difference between Ford and Mercury?
- Is Ford made by GM?
- Why did Ford quit making Mercury?
- Did GM own Mercury?
- Did Ford use GM parts?
- Was Mercury bought by Ford?
- Why did Ford shut down Mercury?
- What car brands are under Ford?
- Does Ford own Lincoln and Mercury?
- Is Mercury the luxury version of Ford?
What was the difference between Ford and Mercury?
Ford had 3 brands with Ford being more affordable, Mercury mid range, Lincoln more luxury. Some the models were the same across brands with better interiors and accessories for the higher end brands. Ford dropped the Mercury brand in 2011. Ford and Lincoln brands are still being sold.
Is Ford made by GM?
Ford Motor Co.
(U.S.) owns Ford and Lincoln. General Motors (U.S.) owns Buick, Cadillac, Chevrolet, and GMC. Hummer is now a GMC sub-brand. GM has a formal partnership with Honda to co-develop EVs.
Why did Ford quit making Mercury?
Ford completely phased out the Mercury brand in 2011, as the company refocused its marketing and engineering efforts solely on the Ford and Lincoln brands. “Mercury has been a tremendous line for Ford Motor Company because it filled the niche between our Ford and Lincoln lineups,” said Kreipke.
Did GM own Mercury?
Mercury was a brand of automobiles that was marketed by the Ford Motor Company from 1938 to 2011. However, Mercury cars are no longer in production, and the brand was officially discontinued by Ford in 2010, with the final Mercury vehicle being produced in January 2011.
Did Ford use GM parts?
Yes, they source a lot of parts from the same suppliers to drive down price. Also, GM was developing a new 9 speed front engine front drive transmission and Ford a new 10 speed front engine rear drive transmission and they signed deals to share these new technologies.
Was Mercury bought by Ford?
Mercury was a brand of mid-priced automobiles produced by American manufacturer Ford Motor Company between 1938 and 2011 with 1939 being the first model year. It stood as its own line within Ford until 1945, and thereafter formed half of Ford’s Lincoln-Mercury Division.
Why did Ford shut down Mercury?
Ford ended the production of the model in the fourth quarter of 2010. Mercury was originally created to offer Ford customers a premium vehicle. However, the popularity and corresponding sales of Ford-branded vehicles had left the Mercury brand weak, with many of its loyal customers electing to drive Ford models.
What car brands are under Ford?
Ford Motor Company: Ford, Lincoln, Troller. General Motors: Cadillac, GMC, Chevrolet, Holden. Renault-Nissan-Mitsubishi Alliance: Renault, Nissan, Infiniti, Dacia, Datsun, Samsung Renault, Lada, Mitsubishi. Hyundai Motor Group: Hyundai, KIA.
Does Ford own Lincoln and Mercury?
At the end of 2012, Lincoln reverted to its original name, Lincoln Motor Company. Following the divestiture of Premier Automotive Group (Jaguar, Land Rover, Aston Martin, and Volvo) and the closure of Mercury, Lincoln remains the sole luxury nameplate of Ford Motor Company.
Is Mercury the luxury version of Ford?
From 1938-2011, Mercury served as Ford Motor Company’s medium-priced brand, filling the gap between the affordable Fords and luxurious Lincolns.
