Lexus Logo Change
Yes, Lexus is changing its logo. The company has announced that all its future models and even some of the models in production right now will now sport simple lettering that reads ‘Lexus’ on the back of its vehicles instead of its famous logo. This new wordmark design is set to signify changes coming to the company in the near future. The decision to replace the logo on the back of its vehicles was explained by Lexus’ head of marketing, Brian Bolain, who stated that “We [Lexus] need some way to signify that change is coming to Lexus, and this may seem like a dumb way, but it catches your eye”.
The change involves replacing the traditional Lexus logo with simple lettering spelling out the brand name on the rear of all upcoming Lexus products. This change is part of the company’s new chapter under its electrification strategy, and it is also accompanied by the introduction of a new infotainment system that was launched in the 2022 Lexus NX and will be coming soon to all vehicles.
This change is not too extreme, as it only affects the rear of the vehicles, with the front and interiors remaining unchanged. The new multimedia unit fitted to the 2022 NX will migrate to the LX as well, and other models will get something similar in the future as they get refreshed or replaced.
The Lexus logo, which features an oval with the letter L inside, has remained almost untouched since it was designed in 1988. The color of the logo is a silver-gray palette, symbolizing perfection and creativity, and the font for the Lexus wordmark is a unique stylized type created specifically for the brand.
In summary, Lexus is indeed changing its logo by replacing the traditional logo with simple lettering spelling out the brand name on the rear of its vehicles, as part of the company’s new chapter under its electrification strategy.
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What is better Acura or Lexus?
In their 2021 J.D. Power Dependability Study, J.D. Power determined that when it comes to reliability, “Lexus ranks highest among luxury brands.” This is to say that when it comes to Acura vs. Lexus reliability, there’s no contest. In fact, this is the ninth year in a row that Lexus has earned this designation.
Does Lexus last longer than BMW?
For the tenth time in 12 years, Lexus stands at the top of the competition in terms of dependability with a score of 133 PP100. This is a full 53 problems per 100 vehicles lower than the industry average of 186 PP 100 Compared to the BMW score of 184 PP100, Lexus is the clear winner in terms of dependability.
What is the Lexus logo?
A simple silver-grey finish on a stylized “L”, surrounded by an oval that could be the outline of the earth, or simply the representation of a circuitous route that has brought you there and back again in your Lexus.
Why is Lexus discontinued?
Toyota’s luxury division Lexus has been forced to withdraw the IS mid-size sedan, the RC coupe and CT hybrid hatchback from the Australian market from 1 November 2021 due to toughening safety standards.
What car is Lexus discontinuing?
Lexus RX L
With the upcoming redesigned 2023 RX, Lexus is discontinuing the RX L and plans to replace it with a potential three-row SUV named the TX.
Why did Toyota buy Lexus?
Toyota was always seen as cheap , reliable, to the point no frill car maker since its entry in global market. So to compete in European ,German and American car market, which has huge hunger of luxury cars,Toyota created a separate wing with name Lexus.
Why did Toyota call it Lexus?
Theories of the etymology of the Lexus name have suggested it is the combination of the words “luxury” and “elegance”, and that it is an acronym for “luxury exports to the U.S.” According to Team One interviews, the brand name has no specific meaning and simply denotes a luxurious and technological image.
Is a Lexus just a fancy Toyota?
But Toyota Motors understood they had yet to enter the luxury segment, so they created the Lexus brand. In many ways, Lexus is drastically different than Toyota. Lexus vehicles use many of the same components but include higher quality and performance. Toyota cars prioritize reliability over premium amenities.
Did Lexus change their logo?
But its latest logo update is a little different to the ones that came before. Lexus has announced that all its future models and even some of the models in production right now will now sport simple lettering that reads ‘Lexus’ on the back of its vehicles instead of its famous logo.
Did Toyota buy Lexus?
Technically, Lexus is owned by the Toyota Motor Corporation, a brand well-known by many car owners. While Lexus is a part of Toyota, it was created as a luxury brand that stands out from any other automaker. While yes, Toyota does own Lexus, they operate independently from each other in many respects.
