Is Ford cutting production of the F-150 electric truck?

Ford’s Production of the F-150 Electric Truck
Ford has indeed made the decision to cut production of the F-150 Lightning electric truck due to slower-than-expected demand for electric vehicles. The company now expects to produce an average of 1,600 electric F-150 Lightning pickup trucks per week in 2024, about half of the level it had previously hoped to achieve. This reduction reflects the substantial dimming of expectations for sales of battery-powered cars and trucks that automakers are now coming to grips with. The move to cut production is part of matching F-150 Lightning production to customer demand.
The decision to reduce production will impact about 1,400 employees at the Rouge Electric Vehicle Center, where the Lightning is built. Some of these employees will be shifted to different jobs within the Rouge complex, which includes a factory where gas-powered F-150 trucks are built. The reduced target reflects the substantial dimming of expectations for sales of battery-powered cars and trucks that automakers are now coming to grips with.
The company has reported growing demand for hybrid trucks among consumers hesitant to switch to all-battery vehicles, and it plans to continue its commitment to gas-powered pickups and focus on hybrids. Ford has acknowledged that electric vehicle production will take a number of years to be profitable, and gas-powered vehicles currently offset billions in EV costs and generate profits for the automaker.
In summary, Ford’s decision to cut production of the F-150 Lightning electric truck is a response to slower-than-expected growth in sales of electric vehicles and a shift in consumer demand towards hybrid vehicles. This decision reflects the need to match production to customer demand and the company’s commitment to gas-powered pickups and hybrids .

Did Ford stop making electric F-150?

Feb 23 (Reuters) – Ford Motor (F.N) , opens new tab said on Friday it had halted shipments of all 2024 model year F-150 Lightning electric pickup trucks, so it could perform quality checks for an issue it did not specify.

Why is Ford shutting down EV production?

Doing now you might be thinking do people hate this truck. Why would it not sell. Well what if I told you Ford themselves secretly hate the EV. Push.

Is the Ford Lightning having problems?

Ford Motor Co. has halted shipments of its F-150 Lightning plug-in pickup for an undisclosed quality issue just weeks after cutting production of the battery-powered model due to slowing sales. The automaker said in a statement late Friday it stopped shipping the Lightning on Feb.

Is Ford losing money on F-150 Lightning?

Ford lost an estimated $36,000 on each of the 36,000 EVs it delivered to dealers in the third quarter, the company said in October, after announcing earlier it would slow the ramp-up of money-losing EVs, shifting investment to Ford’s commercial vehicle unit and citing plans to quadruple sales of gas-electric hybrids …

Why is Ford cutting F-150 Lightning production?

Ford Motor said on Friday it would reduce production of its F-150 Lightning pickup truck, as demand for electric vehicles (EVs) slows. The No. 2 U.S. automaker said it would cut production at its Michigan Rouge Electric Vehicle Center to one shift starting April 1.

Did Ford lose $36,000 on every electric F-150 Lightning sold?

The F-150 Lightning drew oohs and aahs from the press when it was unveiled in May 2021. Yet the electric pickup has been plagued with defects that have required recalls. It sold a mere 24,165 Lightnings last year and lost roughly $36,000 on each EV in the third quarter.

Is Ford losing money on electric vehicles?

The bad news. Here’s the kicker about Ford’s record EV sales: The company is still burning cash on each EV that rolls off its production line. In fact, Ford previously estimated its EV business unit, Model e, would lose roughly $4.5 billion in 2023.

Why is no one buying Ford Lightning?

“The issue is the price they’re willing to pay has come down.” The Lightning still sells well, relative to last year. The company moved almost 4,400 units last month—that’s less than 10 percent of the total sales of F-150s in a given month, but 113 percent greater than last November’s sales.

Why is Ford Lightning not selling?

Some buyers said the electric Lightning did not meet expectations, and Ford has slashed its production plans for the pickup because sales are lagging. In July Michael Puglia drove home with what seemed like the coolest vehicle he’d ever own — a Ford F-150 Lightning electric pickup truck.

Did Ford CEO just shut down EV production?

The company has now shut down F-150 production at their Dearborn Michigan Factory, and 1,400 workers are facing job losses. Ford’s decision to shut down EV production has been influenced by the government’s push towards EVs, which customers dislike.