The current version of the Ford logo has been in use since 2003. However, some elements of the logo, such as the font, have been with the brand since 1909. The logo features an oval shape with different shades of blue dominating the background and white borders and wording. The logo has undergone several changes throughout its history, with the closest version to the current design being introduced in 1976. The 1976 logo featured an elongated oval with the word “Ford” written in a bold, cursive serif font, a navy-blue backdrop, and a silver border finish. The current logo is considered one of the most successful car logos in the world.
Contents
- Has Ford always had the same logo?
- Who owns Ford today?
- When did Ford adopt the Blue Oval?
- Did Ford sell its logo?
- Did Ford ever change their logo?
- When did the Ford logo change?
- Does Ford family still own Ford?
- What year did the Ford logo change?
- What was Ford’s original logo?
- What is the Ford logo in 1911?
Has Ford always had the same logo?
Other than the standard blue color that had always been used, alternate colors of black and white were also tested out around 1961. Today the Ford logo still has that same iconic blue oval, but has been made to look more modernized with a silver lining around its font and a white hue added to the lettering.
Who owns Ford today?
Ford is mainly owned by institutional investors, who own around 60% of shares. The largest shareholders in December 2023 were: The Vanguard Group (8.71%) BlackRock (7.20%)
When did Ford adopt the Blue Oval?
The origin of their current script logo dates back to the days of the Model T, and the characteristic blue oval background arrived with the debut of the Model A in 1927. Despite the recognizability and brand equity inherent in the traditional Ford script in it’s blue oval, its use lasted but a decade.
Did Ford sell its logo?
The agreement called for Ford to sell several of its trademarks if Ford defaulted on the loans. Among the trademarks Ford risked losing were the Mustang, the F-150 and the famous Ford logo. Fortunately, the company never had do this. Ford was able to stay in business and become a profitable company again.
Did Ford ever change their logo?
Ford Blue Oval Logo Has Changed—F-150 Debuts a Simplified Version. The 2024 F-150 pickup truck is the first time we’ve seen the new badge, which is cleaner-looking and swaps the chrome for white accents. Ford’s latest iteration of the F-150 arrives with a new version of the classic Blue Oval logo adorning its grille.
When did the Ford logo change?
1909. The 1909 Ford Logo Design was an updated version of the iconic oval shape introduced in 1903. The font used for “Ford” shifted from bold, serif-style typography to stylized cursive lettering.
Does Ford family still own Ford?
The family owns all of the company’s Class B shares, which are collectively entitled to elect 40% of the company’s board of directors, with the remaining 60% elected by the holders of the company’s publicly traded common stock.
What year did the Ford logo change?
Well, in 1912, the Ford Company came up with something new. The old badge was gone, and bird-shaped wings took its place. White color is used to add to its details. The bird wings were designed in blue, and the letters were white for better readability.
What was Ford’s original logo?
The Ford Logo Design of 1903 was created by the then-founder of the Ford Motor Company, Henry Ford. It featured a black and white oval with the words ‘Ford Motor Company’ written in an elegant script font surrounding it. The oval design represents the reliability and strength of Ford’s products.
What is the Ford logo in 1911?
IN THE YEAR 1911 – REDESIGNING WITH SIMILAR ELEMENTS
Enclosed in a double horizontal oval, the wordmark was maintained with “The Famous Motor Cars” inscription in the perimeter. Ford was designed in bold font and made easily readable.
