How did Chevrolet get its logo?

Chevrolet Logo History and Meaning
The iconic Chevrolet logo, known as the bowtie, has a rich history and is considered one of the most recognizable in the world. It was designed by the brand’s founder, William Durant, in 1913. The logo has remained relatively unchanged throughout its history, and it is often described as a cross or a bowtie, although it has little to do with either. The logo’s design was based on the signature of co-founder Louis Chevrolet, and it has become a symbol of the heritage and vision of Chevy vehicles.
By the 1960s, Chevrolet had returned to a more classic style for the bowtie logo, removing the red circle and showcasing a minimalist monochrome logo instead. Today, the Chevrolet emblem is a combination of a textured golden bowtie with a slick chrome border, and it is often recognizable with no reference to the name of the brand. The logo has gone through several minor alterations to make it look more modern, but its iconic shape has remained consistent.
The origin of the bowtie logo has sparked various theories, including one that suggests Durant was inspired by a newspaper advertisement he saw while vacationing, and another that looks to the Swiss flag as the muse for the logo, as Louis Chevrolet was born in Switzerland. However, the exact origin remains uncertain, adding to the enigma surrounding the logo’s creation.
In summary, the Chevrolet logo, with its iconic bowtie design, was created by the brand’s founder, William Durant, in 1913, and has since become one of the most recognizable logos in the world. Despite various theories about its origin, the exact inspiration for the logo remains uncertain, adding to its mystique and enduring appeal.

What is the story behind the Chevy bowtie?

“It originated in Durant’s imagination when, as a world traveler in 1908, he saw the pattern marching off into infinity as a design on wallpaper in a French hotel. He tore off a piece of the wallpaper and kept it to show friends, with the thought that it would make a good nameplate for a car.”

Why doesn t corvette have the Chevy logo?

However, due to restrictions on usage of the American flag on commercial products, Chevy scrapped the design in favor of one that featured the Chevy bowtie emblem and the fleur-de-lis mentioned above.

What Chevy was in American Graffiti?

This car has a somewhat complicated history. It was originally built along with two other 1955 Chevy 150 sedans for the movie Two-Lane Blacktop, by Richard Ruth of Competition Engineering in Sunland, California.

What is Chevy car short for?

Chevrolet is a proudly American brand founded way back at the dawn of the automobile in November of 1911, and it continues to focus much of its attention on the American market. The name itself comes from Louis Chevrolet, co-founder of the Chevrolet Motor Company.

What car logo has 2 flags?

Maybe you’ll even leave with a new car. Way back in 1953, Robert Bartholomew designed the original Corvette logo. There were two crossed flags: the American flag and a finish-line flag with “Chevrolet” arched across the top and “Corvette” across the bottom.

What is the nickname for the Chevy logo?

The Chevy bowtie logo is instantly recognizable while perusing our new inventory, but what are the true origins of this iconic emblem? The answer isn’t clear-cut. While some claim the bowtie was copied from hotel wallpaper, others believe the origins date back to compressed coal.

What animal is on the Chevrolet logo?

THE impala, a gentle, fleet-hoofed grazing animal from eastern Africa, has long been associated with Chevrolet’s large upper-level models. In the pantheon of instantly recognizable mammalian automotive badges, it ranks with Ford’s mustang and Jaguar’s leapers and growlers.

What was Chevrolet originally called?

Louis Chevrolet (1878–1941), Arthur Chevrolet (1884–1946) and ousted General Motors founder William C. Durant (1861–1947) started the company on November 3, 1911 as the Chevrolet Motor Car Company.

When did Chevy change its logo?

From 1974 to 1982, the basic gold cross symbol was used on all vehicles in the brand. The shape was more defined in 1995, and 2004 brought more dimension. In 2013, the logo received extra texture. Despite the numerous logo changes for the Chevy brand, it maintains its famous and original bow tie or cross shape.

What does the Chevrolet logo symbolize?

CHEVROLET LOGO MEANING
The popular and most accepted theory is that the logo was introduced by the brand’s co-founder William C. Durant. The hotel wallpaper inspired the iconic bowtie logo in a French hotel. The logo represents the strength and opulence of the Chevy vehicles.