Do Japanese people drive Lexus?

Japanese People and Lexus
In Japan, Lexus does have a presence, and there are Japanese people who drive Lexus vehicles. The brand has seen a shift in its consumer base, with many small company owners in small towns being the primary purchasers of Lexus vehicles. These individuals are typically over 40 years old and are not seeking to be perceived as wealthy or associated with any rumors of ill-gotten gains.
The appeal of Lexus in Japan is also evident from a survey that found that 46% of participants chose Lexus for its status value, indicating that it holds a significant appeal in the country.
Furthermore, Lexus has a proud history of pushing boundaries and challenging the status quo, which has contributed to its appeal in the Japanese market. This is further supported by the observation that Lexus vehicles are attractive to Japanese people, particularly in affluent areas such as Setagaya, Japan.
It’s important to note that Lexus was initially marketed as Toyota in Japan until 2005, and the brand has been established in the country since then.
In summary, while the consumer base and perceptions of luxury vehicles may differ in Japan compared to other regions, there is indeed a market for Lexus vehicles among Japanese people.

Is Lexus a luxury car in Japan?

Lexus technically originates from Japan and features a rich history. So, who owns Lexus? Technically, Lexus is owned by the Toyota Motor Corporation, a brand well-known by many car owners. While Lexus is a part of Toyota, it was created as a luxury brand that stands out from any other automaker.

Can I buy a Lexus in Japan?

The Lexus brand was launched in Japan in 2005. Prior to this models that were marketed as Lexus models outside of Japan were marketed as Toyota models within Japan. Lexus are available from Auctions, Dealers, Wholesalers and directly from End Users throughout Japan.

Why don t Japanese buy American cars?

So this would not explain in principle why American brands do not sell well in Japan. However.

What is the Lexus RX called in Japan?

Toyota Harrier

Lexus RX
Also called	Toyota Harrier (Japan, 1997–2013)
Production	December 1997 – present
Model years	1998–present
Body and chassis

Is Lexus more luxurious than Toyota?

And the Lexus lineup offers a more sleek and sophisticated exterior design, something you expect from a luxury vehicle. Of course, Toyota has a few sports cars, and some of their top-tier offerings have excellent performance. But the Lexus brand goes above and beyond in most cases.

Is Lexus more prestigious than BMW?

In fact, Lexus ranked as the #1 brand in J.D. Power’s 2023 U.S. Vehicle Dependability Study, while BMW ranked far lower at #15. And this isn’t just a one-off occurrence — this is the Lexus brand’s tenth time in 12 years ranking as the number one most dependable brand according to J.D. Power’s study.

Are Lexus popular in Japan?

Lexus (レクサス, Rekusasu) is the luxury vehicle division of the Japanese automaker Toyota Motor Corporation. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan’s largest-selling make of premium cars. It has ranked among the 10 largest Japanese global brands in market value.

Why is Lexus shunned in Japan?

It’s probably because Lexus was primarily intended for the NA Market and they were first publicly unveiled there in 1988 before the launch of the LS400 in ’99. They only actually launched in Japan in 2005 when they first split from Toyota.

Is Lexus a status symbol?

Bottom line, we’ve had this thread before and yes, Lexus is CLEARLY a Status symbol as its Benz and BMW counterparts.

Which country has the most Lexus?

The USA remained the most important single-country market for Lexus with 320,249 sales (+24%) followed by China with 181,411 sales (+3%). Japan was the fastest growing market for Lexus with sales more than doubling and Lexus moving ahead of Mercedes-Benz in the brand sales rankings in 2023.