Did Ford lose $36,000 on every electric F-150 Lightning sold?

According to multiple sources, including The Autopian and Carscoops, Ford is estimated to have lost around $36,000 for every electric F-150 Lightning sold. This loss per vehicle sold is higher than the estimated loss of $32,350 per EV in the previous quarter. Ford expects a full-year loss of $4.5 billion for its EV unit. The losses continued to rise in the third quarter, with an operating loss of $1.3 billion, up from $1.1 billion in the previous quarter. The downsizing of the workforce at the F-150 Lightning plant and the reduction in production reflect Ford’s intention to scale down its EV production despite growing demand in the broader market. The losses are attributed to factors such as continued investment in next-generation EVs, challenging market dynamics, and customers’ unwillingness to pay premiums for EVs over gas or hybrid vehicles. The price of the F-150 Lightning has also been reduced to address market challenges .
It’s worth noting that the information provided is based on the search results and may not reflect the most up-to-date data.

Is Ford losing money on every EV sold?

The bad news. Here’s the kicker about Ford’s record EV sales: The company is still burning cash on each EV that rolls off its production line. In fact, Ford previously estimated its EV business unit, Model e, would lose roughly $4.5 billion in 2023.

How much money does Ford lose on each electric vehicle?

$US36,000
After posting one of its largest financial losses on record, Ford’s electric-car division is cutting back spending allocated to prepare its factories to build more battery-powered models.

Does Ford make money on F-150 Lightning?

So far this year, Ford has lost $3.1 billion on its EV spending and has said it’s going to lose a total of $4 billion for the year. But despite this, EV sales continue to grow. Ford sold 20,365 F-150 Lightning trucks so far in 2023, up from 13,258 in 2022 for a 53 percent increase.

Why is Ford losing money on electric vehicles?

The reasons given were an unwillingness by customers to pay extra for its electric vehicles. You see, they’re too expensive, and now Ford’s massive transformation into an EV company is now going to take a lot longer than before.

Why is no one buying Ford Lightning?

“The issue is the price they’re willing to pay has come down.” The Lightning still sells well, relative to last year. The company moved almost 4,400 units last month—that’s less than 10 percent of the total sales of F-150s in a given month, but 113 percent greater than last November’s sales.

How much money does Ford lose on each F-150 Lightning?

Ford lost an estimated $36,000 on each of the 36,000 EVs it delivered to dealers in the third quarter, the company said in October, after announcing earlier it would slow the ramp-up of money-losing EVs, shifting investment to Ford’s commercial vehicle unit and citing plans to quadruple sales of gas-electric hybrids …

Is the Ford Lightning having problems?

Ford Motor Co. has halted shipments of its F-150 Lightning plug-in pickup for an undisclosed quality issue just weeks after cutting production of the battery-powered model due to slowing sales. The automaker said in a statement late Friday it stopped shipping the Lightning on Feb.

Why is Ford Lightning not selling?

Last month, Ford said it would reduce production of its F-150 Lightning, as demand for electric vehicles (EVs) has been lower than expected.

Why is Ford losing so much money on electric vehicles?

The reasons given were an unwillingness by customers to pay extra for its electric vehicles. You see, they’re too expensive, and now Ford’s massive transformation into an EV company is now going to take a lot longer than before.

How much does Ford lose on every electric vehicle?

Here’s a fun stat: Ford lost $36,000 per every electric vehicle it sold in the third quarter of 2023.