Are Ford F-150 Lightning selling well?

Are Ford F-150 Lightning selling well?
The sales performance of the Ford F-150 Lightning has been mixed. While it has seen some success, there have also been challenges and concerns. Let’s take a closer look at the available information:
According to a Ford executive, the F-150 Lightning still sells well relative to last year, with almost 4,400 units sold in a recent month, which is a 113% increase compared to the same month the previous year. However, it’s important to note that this is still less than 10% of the total sales of F-150s in a given month. Additionally, the Lightning’s sales numbers are not always broken out separately from general EV sales or F-Series truck sales, making it difficult to get a clear picture of its individual performance.
There are several factors that have impacted the sales of the F-150 Lightning. One major concern for potential buyers has been the high base price of the truck, which has been a barrier to entry for some customers. Ford has acknowledged that the relationship between price and EV demand is a key factor, and they have made efforts to address this by reducing prices, resulting in a significant increase in new orders. However, some customers have canceled their reservations due to the price increases.
Depreciation has also been a concern for some F-150 Lightning owners. One owner reported that the appraisal value of their truck was significantly lower than the purchase price, leading them to sell it after just six months of ownership.
Supply chain issues and production constraints have also affected the availability of the F-150 Lightning. Ford has faced challenges in meeting the high demand for the truck, with wait times for factory orders extending up to a year for certain configurations . However, Ford has announced plans to double Lightning production to 150,000 units annually, which should help address these concerns.
In summary, while the Ford F-150 Lightning has seen some success in terms of sales, there have been challenges related to pricing, depreciation, and supply chain issues. Ford is taking steps to address these concerns and increase production to meet demand.

Is the Ford Lightning having problems?

Ford Motor Co. has halted shipments of its F-150 Lightning plug-in pickup for an undisclosed quality issue just weeks after cutting production of the battery-powered model due to slowing sales. The automaker said in a statement late Friday it stopped shipping the Lightning on Feb.

Why are Ford Lightning sales down?

Ford knows the reason: high base prices are a barrier to entry. And it has no one to blame but itself. You might have seen the news today: Ford is slashing production of its theoretically popular F-150 Lightning EV pickup due to tumbling demand, amid slowing growth—not a downturn! —in EV sales.

What is the life expectancy of the F-150 Lightning?

However, with proper care and maintenance, an F-150 Lightning can last for many years and hundreds of thousands of miles. Ford trucks in general have a reputation for being durable and long-lasting, and the F-150 Lightning is no exception.

Is Ford losing money on electric vehicles?

The bad news. Here’s the kicker about Ford’s record EV sales: The company is still burning cash on each EV that rolls off its production line. In fact, Ford previously estimated its EV business unit, Model e, would lose roughly $4.5 billion in 2023.

Is the F-150 Lightning selling well?

Ford sold just over 24,000 Lightnings last year, up 55% from 2022. But dealers are reporting slower sales and rising inventories on the electric truck, which starts at just under $50,000. Electric vehicle sales overall grew 47% to a record 1.19 million last year, according to Motorintelligence.com.

Are Ford Lightning prices going down?

Ford Motor Co. alerted its dealers Wednesday to price changes for its all-electric F-150 Lightning. Prices on model year 2024 pickups have jumped $2,000 to $10,000 from 2023, the automaker said. Meanwhile, premium trucks are getting price cuts of $5,000 to $10,000.

Did Ford lose $36,000 on every electric F-150 Lightning sold?

The F-150 Lightning drew oohs and aahs from the press when it was unveiled in May 2021. Yet the electric pickup has been plagued with defects that have required recalls. It sold a mere 24,165 Lightnings last year and lost roughly $36,000 on each EV in the third quarter.

How are Ford Lightning sales going?

Ford sold 24,165 F-150 Lightning trucks last year in the U.S., up 55% from 2022, out of about 750,000 total F-150 U.S. sales. Ford in August had said the plant that builds F-150 Lightning could hit a 150,000-vehicle annualized production rate by October.

Is Ford losing money on F-150 Lightning?

Ford lost an estimated $36,000 on each of the 36,000 EVs it delivered to dealers in the third quarter, the company said in October, after announcing earlier it would slow the ramp-up of money-losing EVs, shifting investment to Ford’s commercial vehicle unit and citing plans to quadruple sales of gas-electric hybrids …

Was the Ford Lightning successful?

In the fourth quarter it was one of the top-selling electric vehicles after Tesla’s Model Y and Model 3. And in states where electric vehicle ownership is high, like California, Oregon and Washington, the Lightning accounts for about 30 percent of sales of the company’s F-Series trucks.